If you want to know how the fashion media in USA influences what Americans buy and wear, observe and analyze social media platforms. Social media has taken over the influence and popularity that T.V. and radio channels used to enjoy. The same is true for various publications like Marie Claire and Elle. Part of the reason for this is that social media is instantaneous and has a vast global reach.
Social media platforms like Facebook, Pinterest, and TikTok, among others, are constantly abuzz with the latest fashion trends and popular picks. What’s even more telling is that the content on these platforms often goes viral instantly.
Another reason why socila media platforms are so popular is because they are relevant and useful in today’s increasingly and hyperconnected global world. Facebook, TikTok, Threads, and Twitter are notorious for their ability to develop and grow global communities that cultivate loyal followings worldwide quickly.
Trendsetting is In Now
It used to be that fashion didn’t go global or become popular until some famous supermodel wore it down the catwalks in Milan or Paris. While many clothing brands are born using this method, many younger people, especially those in the Gen Z and Alpha cohorts look to social media influencers when looking for fashion. That spawned trendsetting.
You can see the videos on YouTube if you want. But it’s not uncommon for influencers to take videos of themselves scouting out the latest and hottest brands in thrift stores, of all places. They put these videos on popular social media platforms, and suddenly and instantly, a new trend is born.
Part of the reason why trendsetting has taken off is because social media is interactive. What’s more is that it encourages real-time interaction through comments, likes, and shares. That’s real engagement which creates a loyal following who is ready to purchase at a moment’s notice.
It is interesting to note that trendsetting plays a huge role in shaping both the Fashion of India and especially, the Fashion of USA.
Perfect Promotions
When something is promoted, it receives a seal of approval from an important and highly regarded individual or entity. That’s true in the workplace, and it’s especially true when referring to the Fashion of India and the Fashion of USA. The reason is that social media platforms allow brands to promote select audiences in real-time, instantly, and to vast audiences worldwide. These are often audiences that traditional fashion media in USA and fashion media in India just couldn’t reach.
Above all, perfect promotions allow brand ambassadors to tell emotional stories about the items they’re promoting. It’s the emotional and personal appeal that motivates people to buy the items. These promoters can leverage advanced analytical tools to predict the success of certain brands and to understand which items are more successful and hence, should be promoted more intensively
Social Commerce
If you thought Ecommerce was novel and revolutionary, wait unti you hear about social commerce. You’ve probably noticed that more and more brand are being promoted on social media platforms like Facebook. They always come with a buy now button. That’s an example of social commerce. It’s used more often now because it works.
The reason is that people are brand wary. They are no longer willing to buy brands based on surface claims. In other words, they are no longer willing to take brands’ claims about quality, labor and manufacturing conditions, and other considerations at face value. Instead, they are notorious about souring social media platforms in search of all of the ‘dirt’ they can find about certain brands.
People, especially Millennials, Gen Z, and Gen Alpha will buy brands if they find little to no controversy surrounding them.
Personalization is of the Essence
Younger generations don’t go to the store to buy a brand anymore. The explosion of Ecommerce means that they could just as easily buy brands from the comfort of their homes. When they go to the store to buy items, they gravitate towards items that offer them the ultimate personalized experience. That means they want customized shopping experiences full of personalized and emotional content.
So, they are no longer content with the traditional makeover to buy products at makeup counters in malls. Instead, what they want is to be shown only brands that appeal to them.
To Conclude
Times have changed, and as that has happened, fashion has evolved, both in India and America. The ways in which Fashion media in USA and Fashion media in India report and cover fashion trends have changed as well, and so have the mediums they use to do so. TV, radio, and even magazines are so out. People just don’t have time to watch or read them. Social platforms like TikTok and Facebook are so in because of the ease at which people can scroll or swipe through these platforms.